Devery

Devery is working with the United Nation’s World Food Programme and the Tunisian Ministry of Education to ensure the safe delivery of food to 4,000 schools in North Africa using blockchain technology.

My role was to create a desktop and mobile application to facilitate and track the delivery of the food, from foodbanks to supermarkets to schools. Under unique circumstances, I only had 1 week to achieve this.

Role

Product Designer

Platforms

Desktop & Mobile

Expertise

UI, UX

Deliverables

Desktop App, Mobile App

TELL US A STORY

How do we meet the everyday investor in the middle?

After changing their name from TraderNote, Maqro required a complete refresh in brand and product that would launch them into the Australian trading market as a shining new contender for ambitious investors.

Now, have you ever had the idea of picking a new hobby that looks easy to learn and will make you satisfied quickly? Of course you have. So you have then definitely experienced the immediate regret as you try your new hobby and realise it's overwhelming and stressful and a huge mess?

Well, Maqro wants to allow people to have that 'new hobby' excitement with investment trading, and to go ahead and succeed with it. But they needed something special to pull it off - and they found it, by introducing Australia's first wealth advisory platform.

Maqro allows their investors to access the insight and knowledge of professional advisors, without paying the high fees of high-end stockbrokers. By opening this door to new investors, they dramatically minimise their risk, time spent and effort made.

A clear architecture that simplified and validated the delivery process

Given the current process and problem was the experience was paper based, it was critical to consider how I could improve the accuracy and validity of the flow.

The previous experience had been paper-based, with clerical errors frequently present. The UX objective was to improve both the accuracy and validity of the flow, making it faster and simpler to action on errors.

I achieved this in 2 separate ways. The first was developing a design system that made all applications look and feel perfectly identical to one another. The reason for doing this was to ensure that in any situation, each user is looking at the same information in the same structure, therefore being easier to understand what the other person is referring to. This ultimately helped improve the clerical errors, but also the way users communicated.

The second method was introducing a code verification flow between drivers and pickup/dropoff locations. An issue was the reliability of drivers showing up and not fulfilling the deliveries. So, the code would be shown to the delivery driver on their application, where they would need to share this with the supermarket or school for them to enter into their own application. By adding this liability onto the driver, it increase the reliability of their actions, and again makes errors more actionable.

Desktop Application: WFP employee reviewing the details of an order before submitting
Desktop Application: Supermarket employee viewing their stock levels
Desktop Application: WFP employee viewing the details of a fulfilment order that has been completed
Mobile Application: Delivery driver fulfilling pick up and delivery with verification codes at each stop

The launch in April 2018 was successful and it was an incredibly opportunity to be apart of a solution that has such a strong social and humanitarian impact.

On a design level, it was also an interesting challenge to be placed in regards to the 1 week timeline. Thinking in only the minimum requirements and in the simplest fashion was a proven method to solving the problem.