Let's go back to the overall product now - I first created the wireframes in Whimsical to establish the navigation, flows and structure. Minor interactions would be left to design, with a design system also brought in that had initially started when creating the website.
I employed the primary blue as a manner to view critical information - it exists either as a background to an important section, or the fill of a button that leads to an important action. Visually speaking the UI drew back to the branding piece we had delivered previously, bringing through the bold gradients and sleek white, minimal layout.
The copywriting is a balance between professional terms and conversational jargon - Maqro isn't as serious as a bank given you can regularly chat to another person. But, there is of course the traditional financial lingo that needed to be there to ensure a user understand what kind of decisions or situations they were apart of.