Creating content that delivers on showcasing the variety of the product
With the complexity and multifaceted nature of Practice Ignition's powerhouse solution for accountants, there came a lot of ways to actually describe it.
You could talk about proposals, payments, services, templates, dashboard, automation, invoicing - the list kept going on. So rather than trying to fit it all in one box on one page, we divided and conquered.
Each main feature had it's own page, with a structure of two parts:
- First highlighting the core benefits of this feature
- Showing secondary benefits that are relevant to other features.
For instance, take the 'Proposals' page. There are the core benefits of efficiency in proposal creation, and tracking proposal activity. Then, in comes the secondary benefit of accepting payments on your proposals.
Initially highlighted the main features of proposals, we then introduced a feature relevant to both proposals and payments.
So what was the objective here?
To connect the features between pages to make the reader have a realisation that the whole package is what we are selling.